youRhere Modern Retreats: a bespoke, boutique travel agency providing travel inspiration and creating small-group travel experiences and philanthropic meet-ups in Southern California.
As the Content Manager, I was tasked with building the brand voice from the ground up. I designed the company’s value proposition, mission statement, and content calendar management system.
From there, I created the newsletter structure (complete with copy, of course), in addition to the customer journey from email to site visit to purchase of experience, brand partnership requests, and social media content—captions and graphics alike.
Upon the website’s successful launch, I kicked off YRH’s blog with weekly articles focusing on travel tips, international dishes, packing pointers, and collaborative pieces with our brand partners. I sharpened my SEO-writing skills to optimize each blog post’s “searchability.”
I designed our internship program from scratch: wrote job postings, interviewed, hired, trained, and managed three talented editorial interns. While I focused on brand partnerships and website content, our interns flexed their article-writing muscles while I edited, shared feedback, and guided their topic choices.
