The Dairy Fairy: a California-based brand designing and selling feminine and functional nursing/pumping bras & underwear (in addition to other retailer’s maternity accessories) to mothers around the world.

As the Content Manager, I am responsible for all things editorial (including the team… professionally, of course).

I create all web copy—dynamic and evergreen—and I write/edit for the informational blog: the Spilled Milk Cry Club (but we call it SMCC for short: so much easier).

I wrote job postings, interviewed, hired, trained, and now manage an editorial assistant, an editorial intern, and a marketing intern. I was heavily involved with the hiring and training process of our social media assistant.

I share social media content responsibility, text graphics and captions, with our social team.

In addition to the published works below, I edit all work (newsletters, email marketing, articles, short-form copy) done by my editorial team. I wrote internal guides for influencer marketing, an experts panel program, the content strategy for the Power of Moms 2022 campaign, and drafted press releases.